Optimizing Your Website for Search Engines

Don't use tricks are questionable methods to boost your rankings. Just be descriptive in everything you do...and you'll do fine.

Whether you do your own search engine optimization of employ someone else to do it, you need to arm yourself with the basic knowledge of how optimization works...or you may find yourself out a lot of money and possibly banned by search engines.

Here are some tips for optimizing your website:

> Economical Search Engine Optimization Strategy : Do it Yourself!
> How Google Ranks Your Web Page

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More Search Engine Information: Highly Recommended! 

Check Aaron Wall's SEO Book.  Aaron's book doesn't leave any stones unturned.  He covers everything you need to know about getting traffic to your website and legitimately ranking well with the search engines. His book covers all the nitty gritty details in an easy-to-understand way.

Google Webmaster Guidelines: Read these thoroughly before following any search engine optimization advice you receive or ESPECIALLY before you hire someone to help you with your website.

Yahoo Search Help: Familiarize yourself with these ones too.