Work at Home Moms Internet Marketing & Networking



Internet Search Engine Information


FREE - "How to Start a Profitable Online Business from Scratch" Even with zero experience and only a few spare hours a week!

Getting Started

> >
> Free Newsletter
> Free eCourses
> Getting Started
> Build a Website
> Site Build It
> Business Ideas
> Write & Sell eBooks
> Affiliate Marketing
> SEO & Traffic
> Ezines & Newsletters
> Blogging & RSS
> Social Networking
> Press Release & Publicity
> Writing & Copywriting
> Online Auctions
> Online Business Articles
> Direct Sales Center
> Direct Sales Articles
> Work at Home & Jobs
> Service Business Articles
> Small Business Bookkeeping

Our Services & Products:

> Easy Website Builder - Free Trial

Cheap Domains & Hosting

> Content for Your Websites
> Free Newsletter
> Free eCourses
> Money-Making eBook



> Work at Home Blog
> Direct Sales Center
> Internet Marketing Tools
> Business Opportunities & Classified Ads
> Breast Cancer Awareness


Just for Moms

> Time Management & Organization
> Health & Wellbeing
> Money & Savings
> Parenting & Family
> Diet & Fitness
> Cooking & Recipes


Search Engine  Information > Pay Per Click Information > Pay Per Click Campaign

Your Pay Per Click Campaign - The Importance of Tracking

An important phase of executing a successful Pay Per Click campaign is to have a system in place that will find out how successful the campaign is. Tracking can effectively do this. It will tell you if any part of your campaign is not as effective as it should be and what needs to be done to rectify the problem area. Tracking will assist in understanding your website better. It also helps in understanding the customers and gives an insight into how they use the website. Customers have their own way of using the website, no matter how well intentioned your designing is.

Aspects To Be Tracked

The objectives of the PPC campaign must be clear at the outset. It may be to sell a product or service online and you are interested in tracking the number of queries from your website. Alternately, if in your campaign you have specific landing pages for each advertisement, a measure of the number of conversions from visitors to the pages is an indicator of the customer"s preferences while visiting the site. Thus, what you track will depend entirely on the goals of the PPC campaign. Needless to add, a close monitoring will ensure that the campaign is a success.

Tracking PPC Conversions

There are essentially 3 techniques to track the effectiveness of your PPC campaign:

1. Sites like Yahoo and Google offer free services with their search marketing products and Adwords. These give the total cost of the PPC campaign, conversions and other important measurables like clicks, click through rate and cost per click.

2. Commonly available software like "Click Tracks" analyses your web logs. Based on this analysis, it gives detailed information on visits to the site. This includes those who come through PPC or through organic listings.

3. Another way of tracking is to press the off switch and then turn it on again. Obviously, this is a rather crude method and not one that is recommended.

Tracking your PPC campaign can take a long time to work out and is a challenging task. With an efficient and well-thought out tracking system in place, it becomes easier to understand what your customers are looking for when they visit your website. This will give you a valuable insight into ways to improve your search engine marketing campaign, with associated spin-offs in terms of a better ROI.

Get Your Free Goodies & Do Your Own Pay per Click Comparison

> Overture $10 credit for signing up
> FindWhat: $5 credit for signing up
> Enhance Interactive (formerly Ah-Ha): $10 credit for signing up
> Sign up for a : Free $5 Trial Account

Other Pay Per Click Articles

> What is a Pay per Click Search Engine?
> Who Has the Best Pay per Click?
> Pay per Click Tips
Pay per Click Comparison : Google AdWords vs. Overture








As Seen On:












Moms Helping You Build a Better Online Business

How to Build a Website | How to Start an Internet Business | Stay at Home Mom Business Ideas | Learn Internet Marketing | Affiliate Marketing | SEO
Write & Sell eBooks
| Ezine Publishing & Email Marketing | Blogging & RSS Resources | Social Networking Resources | Press Release Writing & Free Publicity
Online Auction Resources | General Internet Marketing Articles | Free Webmaster Tools  | Wellness Center | Small Business Grants | Writing for the Internet
Mom Business Success Stories | Internet Marketing Articles Direct Sales Articles | Service Business Articles | John Reese
 Traffic Secrets | Reese Report | Avoid Bankruptcy | Credit Repair | Public Domain | Retirement Planning
Get Rich Quick Schemes | Word of Mouth Marketing | Stop Spam | Recommended Mom Sites

Biz Ideas: Sell Products | Sell Services | Sell E-Products | Theme Sites | Sell eBooks

Internet Marketing Newsletter | Archives

Press Releases | About Us | Contact & Support | Policies & Disclaimer | Site Map

Copyright © Internet Based Moms 2002 - 2011. All rights reserved.