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Search Engine Information > Pay Per Click Information > Pay Per Click Comparison

Pay per Click Comparison - Google AdWords vs. Overture

By Alice Seba
Revised April 2004

Google AdWords gives small businesses the opportunity to have sponsored listings on its search results and with its partners as well. If you aren't listing well for certain keywords on Google, this is a way to find yourself near the top. It is also an opportunity to target a large number of keyword phrases that you may not be able to target with just your website.

Overture, with their partners, claims to reach approximately 80% of Internet users. Its partners include Yahoo, MSN, Alta Vista, CNN and more.

If you decide to sign up for any of pay per click programs, be sure to read all the rules and the tips. You don't want to lose your shirt bidding or constantly having your keywords suspended or disapproved because you aren't running your campaign correctly. 

Here is a Pay per Click Comparison Chart for Google & Overture:


Google AdWords


Speed & Ease of Set-Up

Instant. You set up your account online and within minutes, your ad appears in the search results.

There are two options - Express & Self-Serve* - With Express, it will be 3 business days. With Self-Serve, it will be 3-5 business days.

Start-Up Cost

$5 & then you're billed monthly after the clicks have been delivered.

Express - $199*
Self-Serve - Free
You must also submit a $50 refundable deposit that will be applied to clicks.

Type of Listing

You appear as a Sponsor listing on the right-hand side of search results. Your ad is ranked based on the price you bid & your click through rate (CTR - the number of times your ad is clicked divided by the number of times your ad is shown).

Display on various partner sites varies. Search results are listed in order of bid amount for each keyword.

Click Cost

You specify a maximum bid for each keyword and you are never charged more than a penny more than the next bidder.

You bid how much you will pay for each keyword. Minimum bid is 10 cents.


AOL (USA) & You can opt-out of appearing on the sponsor pages.

MSN, Yahoo!, Netscape, Alta Vista & Lycos/Hot Bot + thousands of other smaller engines and directories. Note: You will only appear in the big directory partners sponsored listings if your bid is in the top 3.

Accept Affiliate Links?

Yes, but you must identify yourself as an affiliate in your ad.

Not likely – your site must have original content that you own and must not redirect to another URL

Easy to Change Details?

All automated online. Changes are in effect within minutes

All changes made online. They must be approved first, but this is done within a couple of hours.

* Overture's Express Submit is a whopping $199. If you do your homework on formulating keywords and description, then you don't need this service, in my humble opinion. It will only speed up your listing by two days.

Get Your Free Goodies & Do Your Own Pay per Click Comparison

> Overture $10 credit for signing up
> FindWhat: $5 credit for signing up
> Enhance Interactive (formerly Ah-Ha): $10 credit for signing up
> Sign up for a : Free $5 Trial Account

Other Pay Per Click Articles

> What is a Pay per Click Search Engine?
> Who Has the Best Pay per Click?
> Pay per Click Tips
Pay per Click Comparison : Google AdWords vs. Overture






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