Work at Home Moms Internet Marketing & Networking

 

 

Internet Search Engine Information

FREE E-Book

FREE - "How to Start a Profitable Online Business from Scratch" Even with zero experience and only a few spare hours a week!

Getting Started

> >
> Free Newsletter
> Free eCourses
> Getting Started
> Build a Website
> Site Build It
> Business Ideas
> Write & Sell eBooks
> Affiliate Marketing
> SEO & Traffic
> Ezines & Newsletters
> Blogging & RSS
> Social Networking
> Press Release & Publicity
> Writing & Copywriting
> Online Auctions
> Online Business Articles
> Direct Sales Center
> Direct Sales Articles
> Work at Home & Jobs
> Service Business Articles
> Small Business Bookkeeping

Our Services & Products:

> Easy Website Builder - Free Trial
>

Cheap Domains & Hosting

> Content for Your Websites
> Free Newsletter
> Free eCourses
> Money-Making eBook

  

Directories

> Work at Home Blog
> Direct Sales Center
> Internet Marketing Tools
> Business Opportunities & Classified Ads
> Breast Cancer Awareness

  

Just for Moms

> Time Management & Organization
> Health & Wellbeing
> Money & Savings
> Parenting & Family
> Diet & Fitness
> Cooking & Recipes
   

 

Search Engine Information > Pay Per Click Information > Pay Per Click Comparison

Pay per Click Comparison - Google AdWords vs. Overture

By Alice Seba
Revised April 2004

Google AdWords gives small businesses the opportunity to have sponsored listings on its search results and with its partners as well. If you aren't listing well for certain keywords on Google, this is a way to find yourself near the top. It is also an opportunity to target a large number of keyword phrases that you may not be able to target with just your website.

Overture, with their partners, claims to reach approximately 80% of Internet users. Its partners include Yahoo, MSN, Alta Vista, CNN and more.

If you decide to sign up for any of pay per click programs, be sure to read all the rules and the tips. You don't want to lose your shirt bidding or constantly having your keywords suspended or disapproved because you aren't running your campaign correctly. 

Here is a Pay per Click Comparison Chart for Google & Overture:

 

Google AdWords

Overture

Speed & Ease of Set-Up

Instant. You set up your account online and within minutes, your ad appears in the search results.

There are two options - Express & Self-Serve* - With Express, it will be 3 business days. With Self-Serve, it will be 3-5 business days.

Start-Up Cost

$5 & then you're billed monthly after the clicks have been delivered.

Express - $199*
Self-Serve - Free
You must also submit a $50 refundable deposit that will be applied to clicks.

Type of Listing

You appear as a Sponsor listing on the right-hand side of search results. Your ad is ranked based on the price you bid & your click through rate (CTR - the number of times your ad is clicked divided by the number of times your ad is shown).

Display on various partner sites varies. Search results are listed in order of bid amount for each keyword.

Click Cost

You specify a maximum bid for each keyword and you are never charged more than a penny more than the next bidder.

You bid how much you will pay for each keyword. Minimum bid is 10 cents.

Partners

AOL (USA) & Sympatico.ca. You can opt-out of appearing on the sponsor pages.

MSN, Yahoo!, Netscape, Alta Vista & Lycos/Hot Bot + thousands of other smaller engines and directories. Note: You will only appear in the big directory partners sponsored listings if your bid is in the top 3.

Accept Affiliate Links?

Yes, but you must identify yourself as an affiliate in your ad.

Not likely – your site must have original content that you own and must not redirect to another URL

Easy to Change Details?

All automated online. Changes are in effect within minutes

All changes made online. They must be approved first, but this is done within a couple of hours.

* Overture's Express Submit is a whopping $199. If you do your homework on formulating keywords and description, then you don't need this service, in my humble opinion. It will only speed up your listing by two days.
 

Get Your Free Goodies & Do Your Own Pay per Click Comparison

> Overture $10 credit for signing up
> FindWhat: $5 credit for signing up
> Enhance Interactive (formerly Ah-Ha): $10 credit for signing up
> Sign up for a Kanoodle.com : Free $5 Trial Account

Other Pay Per Click Articles

> What is a Pay per Click Search Engine?
> Who Has the Best Pay per Click?
> Pay per Click Tips
>
Pay per Click Comparison : Google AdWords vs. Overture

____________________

 

 

 

 

As Seen On:

 

 

 

 

 

 

 

 

 

 

 

Moms Helping You Build a Better Online Business

How to Build a Website | How to Start an Internet Business | Stay at Home Mom Business Ideas | Learn Internet Marketing | Affiliate Marketing | SEO
Write & Sell eBooks
| Ezine Publishing & Email Marketing | Blogging & RSS Resources | Social Networking Resources | Press Release Writing & Free Publicity
Online Auction Resources | General Internet Marketing Articles | Free Webmaster Tools  | Wellness Center | Small Business Grants | Writing for the Internet
Mom Business Success Stories | Internet Marketing Articles Direct Sales Articles | Service Business Articles | John Reese
 Traffic Secrets | Reese Report | Avoid Bankruptcy | Credit Repair | Public Domain | Retirement Planning
Get Rich Quick Schemes | Word of Mouth Marketing | Stop Spam | Recommended Mom Sites

Biz Ideas: Sell Products | Sell Services | Sell E-Products | Theme Sites | Sell eBooks

Internet Marketing Newsletter | Archives


Press Releases | About Us | Contact & Support | Policies & Disclaimer | Site Map

Copyright © Internet Based Moms 2002 - 2011. All rights reserved.