Pay per Click Comparison - Google AdWords vs. Overture

Google AdWords

Overture

Speed & Ease of Set-Up

Instant. You set up your account online and within minutes, your ad appears in the search results.

There are two options - Express & Self-Serve* - With Express, it will be 3 business days. With Self-Serve, it will be 3-5 business days.

Start-Up Cost

$5 & then you're billed monthly after the clicks have been delivered.

Express - $199*
Self-Serve - Free
You must also submit a $50 refundable deposit that will be applied to clicks.

Type of Listing

You appear as a Sponsor listing on the right-hand side of search results. Your ad is ranked based on the price you bid & your click through rate (CTR - the number of times your ad is clicked divided by the number of times your ad is shown).

Display on various partner sites varies. Search results are listed in order of bid amount for each keyword.

Click Cost

You specify a maximum bid for each keyword and you are never charged more than a penny more than the next bidder.

You bid how much you will pay for each keyword. Minimum bid is 10 cents.

Partners

AOL (USA) & Sympatico.ca. You can opt-out of appearing on the sponsor pages.

MSN, Yahoo!, Netscape, Alta Vista & Lycos/Hot Bot + thousands of other smaller engines and directories. Note: You will only appear in the big directory partners sponsored listings if your bid is in the top 3.

Accept Affiliate Links?

Yes, but you must identify yourself as an affiliate in your ad.

Not likely – your site must have original content that you own and must not redirect to another URL

Easy to Change Details?

All automated online. Changes are in effect within minutes

All changes made online. They must be approved first, but this is done within a couple of hours.