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Search Engine Information > Internet Search Engines > Search Engine Submission Company?

Should I Pay a Search Engine Submission Company?

Updated April 2004
By Alice Seba

If you've been following along in our little series of articles:

> What is a search engine?
> Should I submit my web site to search engines?

you'll probably know the answer. And the simple answer would be:

But let me qualify it a bit and explain some things. Before you purchase any service, carefully scrutinize the offer and remember:

1. Just being listed in a search engine doesn't guarantee you good rankings. It's easy to be listed in a search engine...getting good rankings is hard work, but it's not impossible.

2. Search engines work by following links and they will find your website by following links. You don't need to submit to them. Go back and read Should I submit my web site to search engines? if you need to learn more.

Internet Business Promoter - IBP - Review

3. There are not thousands or even hundreds of search engines that you need to be concerned with. There are two main search engines that will bring you traffic and they are Google & Yahoo. You can learn more about this in the article: What is a search engine?

So, if a search engine submission company tells you that you will be submitted to hundreds or thousands of search engines...run the other way. First off, this is a waste of your money and secondly, many of the sites you will be submitted to are Free for All (FFA) Links websites that exist only to collect email addresses and artificially boost link popularity. You should NEVER be listed on those.

If you don't believe me, listen to:

According to the Google Webmaster Guidelines:

"Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that do not affect your ranking in the results of the major search engines. At least, not in a way you would likely consider to be positive."

4. Search engine submission companies use auto-submitters to submit your website. This is against the guidelines of most search engines, who ask that if you submit your site, you do it manually. Even if the search engine submission company says they will submit you "by hand"...it still has no value if they are submitting you only to search engines.

BUT NOTE: If the search engine submission company is submitting your website to DIRECTORIES...rather than search engines, there *may* be some value to the service.

Note: If you don't know the difference between a search engine & a directory, please read: What is a search engine?

A service that submits to quality directories like the Open Directory Project and specialty directories for your industry, can save you time. Just make sure they are experienced in creating descriptions and choosing the appropriate category for your website.

More Search Engine Information: Highly Recommended!

Check Aaron Wall's SEO Book. Aaron's book doesn't leave any stones unturned. He covers everything you need to know about getting traffic to your website and legitimately ranking well with the search engines. His book covers all the nitty gritty details in an easy-to-understand way.

Click here to learn how...