Work at Home Moms Internet Marketing & Networking



Internet Search Engine Information


FREE - "How to Start a Profitable Online Business from Scratch" Even with zero experience and only a few spare hours a week!

Getting Started

> >
> Free Newsletter
> Free eCourses
> Getting Started
> Build a Website
> Site Build It
> Business Ideas
> Write & Sell eBooks
> Affiliate Marketing
> SEO & Traffic
> Ezines & Newsletters
> Blogging & RSS
> Social Networking
> Press Release & Publicity
> Writing & Copywriting
> Online Auctions
> Online Business Articles
> Direct Sales Center
> Direct Sales Articles
> Work at Home & Jobs
> Service Business Articles
> Small Business Bookkeeping

Our Services & Products:

> Easy Website Builder - Free Trial

Cheap Domains & Hosting

> Content for Your Websites
> Free Newsletter
> Free eCourses
> Money-Making eBook



> Work at Home Blog
> Direct Sales Center
> Internet Marketing Tools
> Business Opportunities & Classified Ads
> Breast Cancer Awareness


Just for Moms

> Time Management & Organization
> Health & Wellbeing
> Money & Savings
> Parenting & Family
> Diet & Fitness
> Cooking & Recipes


Search Engine  Information > Pay Per Click Information > What is a  Pay per Click?

What is a Pay per Click Search Engine?

By Alice Seba
April 2004

Pay-per-Click search engines are popping up all over the place. A pay-per-click search engine shows your ads and you pay only when someone clicks on your ad. This differs from paying for a text ad or banner where you pay-per-impression or you pay for a specified period of time.

Pay-Per-Click is a viable option when you realize that you are paying for results only. When I mention pay-per-click to some people, they immediately say they prefer to participate in free traffic exchange programs or using other free traffic generators. Yikes...I always ask them to reconsider...


Something to keep in mind is that the traffic you receive from those free programs is completely untargeted (they tell you it's targeted, but let's be serious. Unless those visitors elect to click a link or enter your URL into their browser AND they really wanted to see your site, there is no targeting). In addition, some of the traffic exchange programs can be very time consuming.

A well-worded and detailed pay-per-click campaign ensures that people who visit your site are interested in your site. This is targeted and QUALITY traffic. You can target your traffic to people who want to buy your product, to sign up for your newsletter...whatever. Once your campaign gets going, you only need to dedicate a small amount of time to maintenance.

Examples of a Pay per Click Search Engine

There's tons of pay-per-clicks out there. The largest include:

Google AdWords 

Some medium-sized ones include:

Enhance Interactive (formerly Ah-Ha)

And if you search around, you'll find plenty of specialized pay per click directories. Here's a couple:

- - For house plans, construction, real estate agents, building materials, landscape design, home decor.
- - For bride and wedding related sites.
- - For all things crafty
- - for gifts

Other Pay Per Click Articles

> What is a Pay per Click Search Engine?
> Who Has the Best Pay per Click?
> Pay per Click Tips
Pay per Click Comparison : Google AdWords vs. Overture







As Seen On:












Moms Helping You Build a Better Online Business

How to Build a Website | How to Start an Internet Business | Stay at Home Mom Business Ideas | Learn Internet Marketing | Affiliate Marketing | SEO
Write & Sell eBooks
| Ezine Publishing & Email Marketing | Blogging & RSS Resources | Social Networking Resources | Press Release Writing & Free Publicity
Online Auction Resources | General Internet Marketing Articles | Free Webmaster Tools  | Wellness Center | Small Business Grants | Writing for the Internet
Mom Business Success Stories | Internet Marketing Articles Direct Sales Articles | Service Business Articles | John Reese
 Traffic Secrets | Reese Report | Avoid Bankruptcy | Credit Repair | Public Domain | Retirement Planning
Get Rich Quick Schemes | Word of Mouth Marketing | Stop Spam | Recommended Mom Sites

Biz Ideas: Sell Products | Sell Services | Sell E-Products | Theme Sites | Sell eBooks

Internet Marketing Newsletter | Archives

Press Releases | About Us | Contact & Support | Policies & Disclaimer | Site Map

Copyright © Internet Based Moms 2002 - 2011. All rights reserved.