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Search Engine Information > Internet Search Engines: Basics > What is a Search Engine?

What is a Search Engine?

April 2004
By Alice Seba

We use the catch-all phrase of Search Engine when talking about search websites, but really there are three main types of search sites:

> What is a Search Engine?

A true search engine or web crawler finds your website by following links through the Internet. This crawler, sometimes called a "spider" stores all this information in a huge database. When search engine users enter a word or phrase into the search engine, the search engine returns web sites ranked according to their importance for that word or words. A website's importance is determined by a number of technical factors, including the content on the page, in it's meta / HTML tags and incoming links.

But let's put it simply: When you ask, "What is a search engine?"...The basic answer is a search engine is powered by technology that travels through links to find all the websites on the Internet. It is different from a directory, which is powered by humans.

Some Important Search Engines: with Yahoo and Google being the most important.

Google
Yahoo Search
Ask Jeeves / Teoma
Alta Vista (powered by Yahoo)
All the Web (powered by Yahoo)
MSN (powered by Yahoo)
AOL (powered by Google)

> What is a Web Directory?

A directory is formed by human beings that arrange websites into categories and allow visitors to search their human-made databases for sites they are looking for. A few examples of web directories:

> Yahoo has its own directory, in addition to a search engine. You can search their directory through categories and by keyphrases. The Yahoo directory accepts paid listings.
> Google also has its own directory. It is comprised of websites listed in the largest human-edited directory The Open Directory Project. The only way to get into the Google directory is by being listed for free in the Open Directory Project.
> Looksmart is a directory, where listed websites pay a set amount (currently 15 cents) each time someone clicks their link.

> Side note: A very small, but important (well, at least I think) directory is our very own WAHM Mall at Internet Based Moms. :)

> What is a Pay-per-Click Search Engine?

A pay-per-click search engine allows website owners to bid for particular keyword phrases. In most cases, the highest bidder gets the top spot in the listing.

A few examples include:

Overture
FindWhat
Enhance Interactive (formerly Ah-Ha)
7Search.com
Kanoodle.com

Google has it's own pay-per-click component at Google AdWords. Yahoo also display the pay-per-click results of Overture.


  

Now that you know more about search engines, let's find out: Should I submit my web site to search engines? ---> cont.

More Search Engine Information: Highly Recommended! 

Check Aaron Wall's SEO Book.  Aaron's book doesn't leave any stones unturned.  He covers everything you need to know about getting traffic to your website and legitimately ranking well with the search engines. His book covers all the nitty gritty details in an easy-to-understand way.


 

 

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