Choosing Keywords Using WordTracker

January 2004
By Alice Seba

You can pay a little more for an effective keyword tracking tool by using WordTracker . Word Tracker is by far the most sophisticated keyword researching tool available on the market.

Word Tracker is an online keyword database that generates search term phrases based on over 340 million search queries. It takes the guesswork out of deciding how popular a keyword phrase is.

You can achieve top 10 rankings on any number of phrases, but if no one enters that phrase into a search engine, what's the point?

WordTracker Free Trial or Paid

There is a limited free trial, but the paid version is fully worth it. And I don't just say that to get you to spend money. You'll be able to collect as many keywords as you like, use the KEI (Keyword Effectiveness Index) and more.

With WordTracker, you will receive a report on how often particular keywords are entered into a search engine. It will analyze your competition for the keywords and generate a report of the potential profitability for various search engines. It also includes a thesaurus to help you find related keywords and includes common misspellings. It even will give you plural, singular, upper and lower case counts for keyword phrases.

Here's How WordTracker Works:

1. Enter (a) general keyword(s) into the WordTracker database. Wordtracker will give you a list of related terms.

2. Simply check which words you'd like to research further and check them in the Wordtracker popularity database. Wordtracker will show the number of times the words appeared in the database of over 30 million search queries.

3. Then choose the most popular words that relate to your pages and find out how many websites compete with you on various search engines...all with just a click of a button. WordTracker will tell you which keywords will be most profitable to target.

How to Do they Do It?

WordTracker uses the Keyword Effectiveness Index (KEI), created by Sumantra Roy. It is a sophisticated calculation, but simply put:

"The KEI compares the Count result (number of times a keyword has appeared in our data) with the number of competing web pages to pinpoint exactly which keywords are most effective for your campaign."*

*Source: WordTracker. Visit the WordTracker website for a detailed explanation of the formulas involved with KEI.

More Search Engine Information: Highly Recommended! 

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