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WAHM > Service Business Articles > Business Cards

Business Cards that Stand Out

If you are running a home-based business, the use of business cards is a must.  A good business card will make your business look more professional.  Business cards are also easy to distribute, and doing so will expose your business to more potential customers. 

Many business cards are somewhat boring and unoriginal.  You can use this to your advantage by making yours stand out from the crowd.  There are several ways that you can make your business cards stand out and be memorable. 

One thing that is very important is having complete contact information on your cards.  Your name, business name, address, phone number, website address and Email are a must.  A cell phone number is also a good idea. 

If you have a logo, be sure to include it on your business cards.  The purpose of a logo is to establish branding and give people something to remember you by, so of course it belongs on your business cards.  If you do not have one, shop around and find a graphic artist who can design one for you.  If that’s not in your budget, there are online tools that will allow you to create your own logo for free or at a low cost. 

If you can come up with a catchy slogan, put it on your cards.  People tend to remember funny or witty slogans, and when a need arises for your services that slogan might be the thing that reminds them to call you.  If you can’t think of one, you might use a favorite quote.  

While it can be expensive to have full-color business cards printed, you could consider doing something other than black-and-white.  One- or two-color printing is less expensive than full color, and it will make your cards more eye-catching.  You could even do single-color printing on a colored card for a nice effect. 

The backs of most business cards are blank, but it doesn’t have to be that way.  You could use that space for any number of things.  You could put your slogan or quote there if you don’t have enough room on the front.  Or you could put an offer for a one-time discount to the bearer of the card.  Be creative and don’t let that space go to waste. 

Once you have your cards, be sure to distribute them every chance you get.  Ask local businesses if you can leave some in a conspicuous place, put them in outgoing mail, and take them to any seminars or conferences you attend.  Your business cards are a portable and powerful way to get your name out there, but only if you get them in as many hands as possible.


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