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WAHM > Service Business Articles > Going the Extra Mile

Maximize Your Service Business by Going the Extra Mile

If you run a service-based business, you know that keeping your customers happy is extremely important.  Doing a good job is a big part of that.  But going above and beyond to make your customers feel appreciated can make the difference between a one-time purchaser and a lifelong customer. 

Here are a few ways to let your customers know just how important they are to you:

When someone buys you a gift, you probably send them a thank-you card.  Why not send thank-you cards to your customers?  Few businesses take the time to do this small thing, and if you are the one that does, your customers won’t forget it. 

You could also send them holiday greeting cards and birthday cards as a friendly way to keep your business on their mind year-round.  There are online services that make sending cards quick and easy.  

Teaming up with providers of related services can be advantageous in many ways.  One is the ability to refer your customers to those providers as needed.  Not only does this show your existing customers that you care about making sure that all of their needs are met, it also gives you new customers courtesy of referrals from your partners. 

Offering customer appreciation discounts is a popular way to keep your customers coming back.  You could give them a certain percentage off after a specified number of visits or projects.  Whether it’s a one-time thing or an ongoing deal, they will love the opportunity to save money.  Just don’t get carried away and give a discount so big that it will eat up all of your profits. 

Many businesses have customer appreciation celebrations.  These can be a great opportunity to connect with your local customers in a positive and casual way.  You could do something as simple as snacks and drinks at your office, or something as elaborate as a sponsored concert or family fun day.  Before planning such an event, budget carefully.  Customer appreciation events can be a great success, but they shouldn’t break the bank. 

A little brainstorming could give you many more ideas for keeping your customers happy.  The most important thing is to let them know just how much you value their business, and that you are eager to please.  That little something extra can set you apart from your competition and boost your repeat sales.


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