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WAHM > Service Business Articles > The Importance of Referrals

The Importance of Referrals for Your Service Business

Referrals are one of the best ways to gain new customers.  A referral doesn’t cost a dime, and it is possible to get them without even asking for them.  Satisfied customers will often recommend your services to their friends, family, and acquaintances, and these recommendations can be worth their weight in gold.

Doing quality work is very important in getting referrals, but there is more to it than that.  You must provide excellent customer service.  Outstanding customer service can make the difference between a satisfied customer and a customer who is so happy that they can’t wait to tell everyone about your greatness.

Willingness to accept constructive criticism is a huge asset when it comes to customer service.  You’re not a mind reader, and sometimes you will not do things exactly the way your customer would like them done, but the willingness to accept suggestions and requests for changes is a much-appreciated trait.  It also lets customers know that their needs are of the utmost importance.

Promptly answering customer inquiries is another way to show your customers that they matter.  People want to know that when they are paying for your work, you aren’t just doing what you have to do in order to get their money.  Even potential customers who have not yet hired you to do work for them deserve to have their questions answered quickly and accurately.  Taking an interest in your customers’ concerns tells them that you truly care about their satisfaction with your work.

Many businesses offer incentives to their customers for providing referrals.  This approach can be effective, but genuinely happy customers do the best job of pitching your services to others.  If you go out of your way to make sure that your customers are pleased, they will gladly recommend you to others without expecting anything in return.

Referrals are an important (and free) way to get more business.  Treating your customers like you would want to be treated will ensure that they are pleased and will make them more willing to suggest your services to others.


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