Why One Good Client is Better than Ten Bad Ones

When you are getting started in business, you may think that any client is a good one.  But that’s not always the case.  Some clients will not be a good match to your services, so it is important to go after the types of clients you want. 

An effective way to get the kinds of clients you want is to target your promotional efforts toward them.  Let’s say you are a virtual assistant, for example.  Maybe you love to work with word-at- home parents and have experience in doing so.  Focusing your advertising efforts towards them will help attract them. 

It will also tell others that you aren’t particularly interested in working with them and that they should probably look elsewhere.  A nuclear physicist, for instance, probably isn’t going to look for a virtual assistant who focuses their efforts on the work-at-home mom.  He will look for someone else with more interest and experience in nuclear physics. 

Your website should reflect the types of clients you wish to work with.  If you have an online portfolio, fill it with work you have done for the kinds of clients you desire.  Showcasing certain types of work that you have done will attract people who want similar services.  If you use testimonials, obtain them from your ideal clients so that similar clients can see how pleased they could be with your work. 

Seek out networking groups that include clients that you would enjoy working for.  This can work whether you are targeting specific people or a general type of client.  Networking can be a highly effective method of building relationships, and using it to your advantage can help you gain the right clients for you. 

Getting one client that is a perfect fit is often better than having 10 that aren’t.  If your clients need services that you don’t enjoy providing, or don’t feel qualified to do, you would both be better off if they found a provider that was better suited for them.  Providing quality service to clients that are right for you will attract more of the same.

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