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WAHM > Service Business Articles > Don't Forget your Local Market

Don't Forget Your Local Customers When Promoting Your Service Business

With all of the opportunities that the Internet has to offer a small businessperson, the sky is the limit.  You can offer your services to people in other cities, states, or countries.  But it is important not to forget about your local market.  Local customers tend to be quite loyal, and the repeat business they will bring can be quite lucrative. 

One of the great things about the Internet is the availability of low-cost advertising.  But you can advertise locally without spending outrageously.  Many cities and towns have trading post publications that are free or cheap and supported solely by business advertising. 

You can usually place a classified ad in them at a very low cost.  Display ads cost more, but can be quite effective.

If your town has a website, you could look into advertising on it.  There it will be seen not only by local residents, but also by visitors and people who are considering relocating to your area.  Advertising on local websites is often cheaper than on sites with a larger geographical focus, and could potentially be more effective. 

Taking fliers, brochures, and business cards to other local businesses is an inexpensive way to put the word out about your business.  Businesses that are not in competition with you are often willing to allow you to display these items if you ask. 

You could even offer them a discount on your services for helping you out.  You just might gain a customer by doing so. 

Local festivals offer a unique opportunity to meet potential customers face to face.  You can set up an informational booth and give away promotional materials such as pens, bumper stickers, and t-shirts featuring your business name, logo, and contact information. 

Having a drawing or some other type of contest is a great way to attract visitors to your booth.  Coupons for discounts on your services are another, and can entice people to try out your services without paying full price. 

Whether you live in a big city or a small town, your local area can provide you with loyal customers.  Many people would rather do business with someone nearby than a faceless person from another continent.  When you are running a service business, it pays not to forget where you came from.


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