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WAHM > Service Business Articles > Finding Good Clients

Why Every Service Provider Needs a Website

Being a service provider can be an extremely satisfying and rewarding experience and career choice. You’re helping people and getting paid for it. For many, it just doesn’t get much better than that. Of course, being able to help more people and making more money would be an improvement, right? While many service providers rely on word of mouth to build their business, ever service provider needs a website. Here’s why.

Valuable information. Even if you’re business is driven primarily by word of mouth, many people will not pursue contacting you unless they’re able to find information about you online. The truth is that the majority of internet users, we’re talking more than 80% of them, use the internet to research a purchase or a decision before they make it. That means if you have an online presence, you’ll capture more of those prospects who are considering using your service.

Credibility and authority. By establishing yourself online, via your own business website, you’re able to position yourself as an expert. You can publish informative content, link to resources that will help your clientele, and you can help your audience and prospects get to know you as a person. We buy and do business with people we like and a website is a great opportunity to connect with people.

You’ll help your prospects and customers. A website provides you an opportunity to publish a wealth of information to help your clients and prospects. You’re in business to help and can do more for them when you provide multiple avenues of information and services.

For example, if you’re a personal trainer, the majority of your time is going to be face to face helping your clients attain their fitness goals. However on your website you can offer articles, workbooks, journals, fitness tools, motivation and so on. It can be an extension of your services.

You’ll be able to attract and help more clients. Imagine you’re in the market for a service provider. Maybe you need a graphic artist and you just don’t know where to look. If you’re like millions of people, you’ll go online. Your customers and prospects do too. Without an online presence, you’re missing an opportunity to earn these clients.

A website opens up the opportunity for passive income and multiple revenue streams. As a service provider, you already know that there are slow periods. Wouldn’t it be wonderful to have passive income to make those slow periods less stressful? Wouldn’t it be fantastic to have passive income to boost your savings? When you have a website, you’re able to incorporate some of those passive income opportunities.

For example, your website can promote related products for an affiliate income. You can also publish and sell a book on your website thus boosting your credibility and your passive income. Having a website, and taking advantage of all those wonderful online technologies, means your passive income will be automatic.

A website opens up new opportunities. Whether it’s a potential partner or the media looking for credible experts, your website becomes a voice for you and a resource for others. You’d be surprised how many people will come to you simply because they found your website.

As a service provider you’re doing yourself and your business a disservice if you don’t have a website. If you want to build your business, grow your income and increase your authority and credibility a website is your next best step.



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