When you have a
home-based business, you have to work extra hard to make
sure you are taken seriously. The clients you work with
online may never know the difference, but your local clients
need to know that you are a pro. When clients visit your
office, you must put forth a professional image.
If you have a
home office, make sure it is well organized and
comfortable. You don’t have to have top-of-the-line office
furniture and fine art on the walls, but taking your office
seriously will let your clients know that you take them
seriously. And that makes a big difference.
Instead of
having piles of clutter on your desk, invest in a filing
system. It doesn’t have to be elaborate, just a small file
cabinet or some stackable file boxes will do. If your desk
doesn’t have drawers for your office supplies, you can find
affordable storage at your local discount store.
You should have
at least one or two chairs for your clients to sit in when
they visit your office. If you can’t buy new ones, check
the local classifieds for office chairs. You can often find
them at reasonable prices. Even a stuffed chair or love
seat will work, as long as it is in good shape and provides
a comfortable place to sit.
It’s fine to
have a couple of pictures of your family, but don’t use your
office walls for a family photo album. Leave the huge photo
collages in the living room, and use the walls in your
office to display artistic photos or reproductions of
paintings by your favorite artist. It is not necessary to
go to great expense. If photography or art is one of your
hobbies, you could even display some of your own work.
If you don’t
have a room at home to dedicate to office space, you could
use a virtual office service. These offer office space you
can reserve and use as needed. They provide the space,
furniture, computer, and in some cases a receptionist. If
you meet with clients frequently, some offer monthly plans.
Don’t let the
fact that you run your business from home put you at a
disadvantage. By projecting a professional image through
your home office, you can be taken just as seriously as
someone with an elaborate, dedicated office.
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