Themed based websites are a fantastic way
to make a tidy profit each month. They’re easy to set up,
straight forward to maintain, and they can be quite fun.
When it comes to universal topics to create a website about,
you can’t go wrong with weight loss. It’s a common thread
amongst people all around the world.
Creating Your
Website
The first step to
setting up a theme based website to make money is to choose
your domain name, register it and create your website. Let’s
take a look at each step for maximum results and profits.
Choosing Your
Domain Name
Your domain name is
what people will type in when they’re visiting your website.
However, it’s also what they’ll see when they do a basic
search engine search. For that reason, it’s important to try
to get some keywords into your domain name.
For example,
Weightlosswonders.com, easyweightloss.com,
weighlossforeveryone.com. However, there are a few rules of
thumb when choosing a domain name.
Easy to spell.
Easy to remember.
Easy to type. (No extra characters,
numbers or underscores if at all possible.)
Shoot for a .com; they’re still the most
memorable.
You can use keyword
research to help you come up with a domain name, you can
brainstorm ideas or you can combine both strategies. Once
you’ve found a domain name you like and it’s available,
register it so someone else doesn’t grab it.
Creating Your
Website
There are many
directions you can go with your theme based website. You can
create a blog. Many blog templates can be set up to look
like traditional websites. You can also create a traditional
website using any number of software programs and languages.
Note: You can hire
someone to do it for you as well, however that can cost more
than you may be willing to spend.
Finally, you can use
a system like SiteSell or a website builder. These systems
work extremely well whether you’re a beginner or an advanced
professional. They’re set up to help theme based website
owners both drive traffic and drive profits. And they’re
easy to use.
Niche Weight Loss
Themes
Now the key to
success online, and off, is to have a unique approach to
your topic. Weight loss in general is pretty vague and
there’s a lot of room for competition. In order to perform
well on the search engines and drive traffic you want your
website to offer unique value to visitors. That means
choosing a niche.
A niche is
essentially a sub-category or a tight market within a larger
market. For example:
Weight loss supplements
Weight loss for children and teenagers
Weight loss for pets
Weight loss technology
Weight loss clothing
Shoes for weight loss
Weight loss activities and exercises
Weight loss support
Weight loss for life
Post pregnancy weight loss
Weight loss over 40
The list could go on
and on. There’s really a lot of potential here. Choose a
niche that you feel you can write on or discuss regularly
and comfortably. And use keyword tools and other market
research tools to ensure there’s a good demand, and low
supply, for your topic.
Weight Loss
Content Ideas
Because a theme
based site attracts visitors and profits based on the
content on the site, it’s important to create a content
strategy. Your strategy needs to first and foremost offer
value to your visitors. Second, you’ll want to make sure it
attracts the search engines so you can climb the ranking and
eventually be the first site someone sees when they search
for your information.
Content can
include but is not limited to:
Articles and/or blog posts
Reviews
Tip sheets
Lists
How to information
Fact sheets
Question and answer
Ecourses
Interviews
Video content
Audio content
Reports
Blueprints
Ebooks
Mindmaps
Depending on your
specific niche topic, the list can go on and on. Use your
imagination and pay attention to what your visitors like.
Create a content strategy that includes adding regular
content to your website.
Monetizing Your
Theme Based Site
Finally, you
probably want your weight loss website to make money, right?
After all, that’s the reason you’re creating it. There are
actually several ways to accomplish this and they’re quite
simple.
PPC Advertising
Programs – You can publish PPC advertisements on your
website, like Google’s AdSense, and make money each time
someone clicks on an advertisement. It’s pretty simple to
set up and you can choose where the advertisements are
placed.
Affiliate
Commissions – Another way to profit on your theme based
website is to promote affiliate products. For example, you
could promote weight loss cook books, a diet coaching
program, dietary supplements or even exercise equipment.
Each time someone clicks on an affiliate link on your site
and makes a purchase, you earn a commission.
Advertising – You
can also charge for advertisement space on your website.
When you have a lot of website traffic, people will pay good
money to advertise on your website.
Information Products
– Finally, you can also profit from selling information
products on your theme based website. Maybe you see there’s
not much information on weight loss for pets so you write an
ebook. You can sell it on your website for 100% of the
profits.
The truly remarkable
benefit of creating a weight loss website is that much of
your content will be evergreen. People are always wanting to
lose weight and much of the information about how to
accomplish it stays the same. Find your niche, create your
site, add content and start profiting.
To your success!