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WAHM  > Website Building Tips > Engaging Website

How to Build a Website that Connects and Engages

 

In any given industry, there are hundreds of websites that fail to engage their users and just a few that really connect with their audience and build a following.

How do you become one of those few websites that truly connects with and engages their visitors? Here's how. 

=> The First 2 Seconds 

The first impression of a website is crucial. It consists of ... 

- The layout

- Any pictures above the fold

- The headline

Within about 2 seconds, a new visitor to your website is going to decide if they want to stay on your website or leave. You need to build your website in a way that catches their attention immediately. 

Do this by having a professional website that also tells them enough that they know it's worth reading on - All within the first 2 seconds. 

=> What's in it for Me? 

People browse websites for a reason. Some browse for information, while others browse for various forms of entertainment. 

Your website should answer the question "What's in it for me?" as quickly as possible. The answer can be implicit or explicit, but they need to instantly get what they're going to get by staying on your website within the first 5 seconds. 

=> Build a Website With Personality 

People love websites that have personality. That have an overall "feeling" or "vibe" to them.  

Don't be afraid to really put yourself out there and build something unique. Although not everyone will love your site when you add more personality, more people will love it than not. It's also how you build real followings. 

Generic websites don't have avid fans and followers. Sites that have fans and followers are sites that stand for something, that have personality. 

=> Give Your Audience What They Want - Quickly 

Get to the heart of giving your audience what they want and do it fast. Make it easy for people to find exactly what they want. 

To do that, you need to know what your audience wants. You need to know what their hopes are, what their problems are and why they're on your site in the first place.

Websites that make it hard to navigate and find things tend not to do well. Websites with watered down content also tend not to do well.

Instead, build a website that gives only A+ quality content that really give your users what they want quickly. Rather than trying to make your content long, make it concise and powerful. 

Follow these tips and you'll have a great website that really connects with people.

Create a great first impression, make sure they know what's in it for them, deliver content concisely and with personality.

Do this and your visitors will love you.

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