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WAHM > Website Building Tips > Service Business Website

Website Building Tips for Service Providers

A great website can make or break your business.

As a service provider, your website plays two important roles:

Getting people exposed to you and increasing your credibility among people who are considering hiring you.

Here are some website building tips to help you build the best website possible for your services.

Have Testimonials and Results Clearly Visible

One of the most effective ways to build trust is to show people results you’ve achieved in the past. Two great ways to do that are through testimonials and case studies of results you’ve achieved.

Make sure at least a couple are on your main page so that people who are browsing will see it. You can either put the rest in a testimonials page or on your main page as well.

List Rates and Services Clearly

Often times people will come to your website already sold on your services and just want to check your prices.

Trying to hide your prices is in general not a good idea. Instead of calling you to ask, most web browsers will simply leave and forget about you. Show your prices – You have nothing to hide.

Be Personal, Yet Professional

Let your personality shine through as much as you possibly can while still being professional.

Make sure you have a professional picture of yourself on your website. You should be well dressed in this picture and the picture should be high resolution and crisp.

Have a Great About Page

What’s your background? Where are you coming from? Why are you providing this service? Who is going to be helping them?

These are questions that are all going to flash through their minds before they hand over their credit cards. Do your best to answer these questions before they even need to ask them.

Specifically, make sure you have a bio that tells your readers your background and history. Any relevant past experience helps.

Your Contact Information

Your contact info should be clearly visible on multiple pages of your website. There should be a “Contact” page where you provide your email and phone number.

Furthermore, you may want to put a form on your website that makes it easy for people to just contact you from your website.

Samples

If your work involves writing, graphic editing, web design, etc then samples are crucial. Most of your potential clients will judge you by the quality of your samples more than anything else.

Put your best samples upfront. Make sure your potential clients can get a “sense” for your style of how you provide your services from your samples.

Throughout the whole process, you should be asking yourself: How do I set myself apart?

What would make my site jump out to a potential reader?

Remember: Your website is your online business card. It represents you.

Spend as much time as you need to make it really great.

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