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WAHM  > Website Building Tips > Small Business Website

Why Your Small Business Needs a Website

 

Every small business today needs a website. It doesn’t matter if you’re a solo entrepreneur or running a restaurant – If your small business doesn’t have a website, you’re throwing money out the window. 

Websites Aren’t Just for Online Businesses Anymore 

Websites used to be primarily for online businesses that operated online. That’s just not the case anymore. 

A lot of people these days won’t even trust a business without a website. If you don’t have a website, that’s perceived as unprofessional and creates a lack of trust. 

How People Find Services Locally 

Today, the internet is often the largest source of business for even offline businesses.

Websites like Yelp.com have made it incredibly easy for anyone to post reviews of businesses online. People are networking about their favorite local businesses and they’re doing it online. 

If you don’t have a website, people who love you can’t pass you along to their friends online.  

Ranking highly in search engines for local search terms can also bring you a lot of traffic. For example, if you’re a spa ranked #1 for “San Francisco Spa” then you’re likely to get a fair amount of traffic from it.  

The bottom line is, people now find offline businesses online. If you don’t have a website, you can’t be found by everyone who’s looking using the internet. 

It’s Not Difficult 

If getting a website feels like it’s going to be very difficult, that simply isn’t the case anymore. 

Websites used to be very hard to build. Now, just about anyone can build a website in a day or so. 

Many What You See is What You Get (WYSIWYG) services will allow you to build your own website without needing to know any coding or web design skills. You just drag and drop the images into where you want them. 

You choose a theme or website “frame” that you like and just fill in the blanks. 

Furthermore, web design has become extremely affordable these days. For a simple 5 page website, you can pay as little as $300 to have done for you at reasonable quality. 

To find an affordable web designer, simply log on to Craigslist and browse through the “Services” section to find a local web designer to do the work for you. 

Increase Your Traffic and Professionalism 

Having a great website is crucial for both traffic and professionalism reasons.

If you don’t have a high quality website, you’ll be perceived as behind the times and won’t be found by much of your target audience. 

If you do have a great website, you’ll be perceived as professional.

More people will be able to find you online; you’ll get more first time visitors as well as more recommendations from people who’ve already experienced your services.

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