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Writing for the Internet > Website Conversion Secrets -- Lots of Visitors but No Sales

Website Conversion Secrets -- Lots of Visitors but No Sales -- Here's Some Help

A subscriber recently submitted a question with the age-old online marketing problem. She writes:

Q: I have a great click-through rate to my website, but my website is not converting into any sales. What am I doing wrong?

A: Well, without looking at a website and testing out different things, it is impossible to give a definitive answer. However, in my years of helping other people improve the salability of their websites, I have seen some very common problems that are easily remedied to improve conversion.

I'll go into detail in a moment, but I can summarize what you can do right here: "Provide as much information as possible & limit your visitor's choices."

That's it, really! Let me explain:

1. Limit your navigation: The more choices you give people to surf around your site, the more confused they become and the more likely they will just click away to somewhere. If you're looking around this site and saying -- "But what about all the navigation you have, Alice?" -- That's a good question. This website is a content website that serves as a traffic generator and I just want people to come in for the content...I'm not trying to sell a product.

2. Limit their product choices: In fact, if you can just try to sell them one product at a time, you'll do much better. Again, it goes back to giving your visitor too many choices and confusing him or her.

Sure, there are giants like Amazon & eBay that offer every product under the sun, but these guys have HUMONGOUS marketing budgets and reach a much wider target audience than you. Don't try to imitate the "big guys".

Look at the "little guys" and "little girls" who are making great money from their websites and see what they're doing. They're using direct response sales letters. These are the long letters that sell just one product and urge you to buy right away. They use these because they work.

3. So, let's talk long copy. You may say, "Who reads those long letters? They can't possibly work." Here's why they do work:

- They limit the navigation. The only choice the person has is to read or click away. There are no other distractions. If your copy is good and your offer is what they need; they will stay and read.

- They are focused on one product / topic only. Again...they're limiting their visitor's choices and keep them focused on the subject at hand.

- They provide every little bit of information you could possibly want about the product and you don't have to click around a website to look for it. The information is right there.

Now, don't get me wrong. I'm not saying go and write pages of pages of stuff to sell your products. I'm telling you to create a great headlines that draws your visitor in and then you deliver every important piece of information they need to make a buying decision. Writing a long letter for the sake of being long, is just a mistake.

So, what if you have no clue how to write a sales letter?

This is what you need to do. Find a master copywriter and look over his or her shoulder and see how he or she carefully crafts letters using thoroughly tested strategies. If you don't know such a copywriter that would you do that, I happen to know someone who will let you do this. His name is Michel Fortin and he is often called the "copywriter's copywriter" -- which means other copywriters actually hire him to do their copy. Why would an expert go to someone else to write their copy? Well, because he's that good.

You can watch Michel work and show his proven techniques, by grabbing for free 3-day insider look at The Copy Doctor website. I'm a card carrying member, so I'll see you inside. ;)

 

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