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Writing for the Internet > Informational Web Content that Sells

How to Write Informational Web Content that Sells

If you've been asking around how to promote your website, no doubt...some people have told you to write articles and this will drive traffic to your site. And it's true.

An article and informational web content can drive traffic to your website in a few ways:

1. If your article is published on another website or in a newsletter, people may click the link to your website that is included in the article.

2. By writing a descriptive article on a topic people are interested in, you will often secure a decent search engine ranking and traffic to your

3. If you write informative articles, you will gain the reputation of having an informative website. People will visit your website over and over again
and they'll even tell their friends about it.

BUT writing articles is not enough.

I have read advice about article writing that said, "Don't promote within your article. Use your byline to promote your product or service." I say this is a BIG mistake. :(

Getting people to visit your site, read your article and then leave is not what you want. Although, it's nice to give people free information, ultimately,
you want to make money, right?

Saving your promotion to your byline causes your sales message to be ignored most of the time. People will read the article and leave, unless you tell them where they should go and what they should do next.

That's why your promotion needs to appear within your article. How do you do this?

Always have a plan for your articles and how they fit into your business.

If you sell cake decorating supplies, don't write an article on organizing your home. That doesn't fit your purpose. What you can do is write articles about different cake decorating ideas and incorporate your own supplies.

For example:

Your article on "Creating a Blue's Clues Cake" will include information on how to get just the right blue icing (with links to your appropriate products), how to get the right shape for the cake (with the best results coming from your pre-formed cake pan, no doubt!) and so forth. As long as you keep it highly informative, you will keep the attention of your visitor and they will appreciate the "added value" of being able to link to the appropriate products for order.

If you offer a service such as web design, for's not always that simple. You want to show your knowledge and skill as a web designer in your articles. You may be more interested in building a relationship with your reading and gaining trust than creating an instant sale. In this case, you want people to sign up for your newsletter so that you can stay in touch. If you casually mention your newsletter in your byline, your readers may miss it.

For example:
You write an article explaining the importance of having proper HTML code on a website. Within that article, you convince your reader that code really is important...but don't leave them hanging. You need to show them how to write proper code. This is when you tell them that you cover detailed HTML tips in your weekly newsletter and tell them where to sign up.

Don't be shy. You are an expert in your field, sharing quality information with your visitors. Don't be afraid to ask for the sale, the free newsletter subscription, the ebook download or whatever. If you don't ask then how will your visitor know what to do?

Recommended Writing Articles Reading

Easy Article Marketing: Learn first-hand from two experienced article writers:

  • How to write articles
  • How to get others to publish your articles
  • How to create additional streams of income with your articles
  • How to effectively promote your products with your articles

Learn more about Easy Article Marketing

Additional Information

> Recommended:  Make Your Words Sell: This ebook is GUARANTEED to increase your bottom line. Written by Joe Robson, professional web copywriter, it's packed (really packed) with solid advice to turn your website into a profitable venture.

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